Day: 14 November 2023

  • How Branding Affects Consumer Behaviour

    How Branding Affects Consumer Behaviour

    In today’s crowded marketplace, where consumers are bombarded with countless choices, branding has emerged as a powerful tool for businesses to distinguish themselves and leave a lasting impression.  Beyond just a logo or a catchy slogan, effective branding can significantly impact consumer behaviour. There is an intricate relationship between branding and consumer behaviour. Branding strategies…