Using the Google Maps Platform to Improve the Delivery and E-commerce Experience

David Lyons

David Lyons

Self confessed nerd and lover of all things tech. Particularly anything audio/visual and gaming, currently pulling my hair out over Demon's Souls on the PS5 and trying not to buy a new OLED TV.

Informing customers about the status and location of their shipment helps to increase their satisfaction with the service and to obtain favours and loyalty. In addition to this interesting article about the various ways that the Google Maps platform can improve delivery and e-commerce experience, I also highlighted some components of the Google Maps SDK and the API that are useful for app and website developers.

As part of the notification process, customers will receive a card indicating where they will be delivered. If there is an error (e.g. If the courier uses the wrong input), they can indicate on the map where they are going. The service also helps deliver an estimated time of arrival for the customer to the delivery company.

Geolocation solutions such as Google Maps Platform are a fundamental ally in optimizing the online shopping experience enabling real-time logistics to be managed with maximum precision. Google Maps allows retailers to use location-based data and insights to address many of the challenges facing them in the post-pandemic marketplace. With Google Maps, retailers can use geolocation to show an estimated delivery time for a product as soon as a consumer puts it in their basket, and offer real-time delivery tracking during order processing. We probably take the sophistication of this technology for granted when using our favourite catering app or food ordering platform.

The landscape of last-mile logistics plays a central role in shaping the customer experience. Due to COVID restrictions, consumers have become accustomed to a variety of shopping options, from curb collection to same-day delivery. Multichannel shopping is now standard for the vast majority of consumers, both online and in person, and Google Maps can help with a variety of features to make shopping easier for your customers.

To benefit both consumers and retailers, Google is expanding its Google Maps platform with new delivery and pick-up features to improve the customer journey and operational efficiency of retailers. Our new retail solution, Product Locator, helps manage customer visits by showing the exact distance from the store to the shopper and estimating the travel time, enhancing the convenience of visiting the store. Our platform application programming interface (API), Store Locator Checkout, helps customers find nearby stores and simplifies checkout for a fast and hassle-free experience.

Store Locator Plus allows retailers to display a responsive list of locations sorted by distance and time on a custom map. The Google Maps platform displays key customer order data on a clearly legible map, allowing retailers to see in a particular region where their business is thriving or struggling. Google Maps not only helps retailers keep their customers up to date with operating hours, but also enables them to inform their customers about the current operating status.

By providing real-time traffic information, the GoogleMaps platform facilitates delivery optimization and helps fleet managers assign the best available drivers and suppliers. The locations of your fleets and their proximity to delivery locations can be assessed using the Google Maps API. In geocoding, the API provides geographic coordinates that correspond to the location, which can be reversed and processed into readable addresses and locations.


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